Business really is personal - it's not just about the bottom line. Being a business owner is all about achieving your goals in life (both personal and professional). That’s why finding a work/life balance that meets your life goals is so important. A good business advisor understands that and will help you weave work and life together to find the perfect balance.
Maybe you always dreamed of running your own business, or maybe life just worked out that way. Once you’re there, it gives you the opportunity to find meaning in work, to build something you can be proud of, to create the life you want to live. Your business gives you the opportunity to have more than just a 'job'.
What are the reasons that resonate with you?
Control your own destiny
MOANA STAND UP PADDLE BOARDS
"Our business is called Moana Stand Up Paddle Boards. We started the business about six and a half years ago just by selling paddle boards. We got into paddle boarding, fell in love with it, went to buy a board and found them incredibly expensive. Then Toby found he had this amazing ability to design boards, so that’s where we started off, to make boards for Kiwis, but also at a reasonable price so families could afford to buy them. Then three years ago a beach hire business came up for sale at Tahunanui Beach, which we bought and rebranded with our own boards. From October until April we hire boards out, provide lessons, and hold group events.
One big thing with our company is we demonstrate our boards. It’s a really big part of our business, and it’s where the beach works really well. Customers will phone us and say I’m not sure if I like the
“Kapai” or the “Wahine” and we’ll say, well come down and meet us and we’ll get the boards out, and they can go out on the demo boards
and see what they think. Then we’ve got the beach hire. Down the beach we’ve got a massive tent with big bright red bean bags, we’ve got music playing, it’s just a really social place to come and visit."
Purpose is all about the ‘why’. A purpose-driven business has a drive that goes beyond making money. It comes back to your values, going beyond the self to touch the world. Purposeful leaders act in a way that is personally meaningful and socially beneficial - similarly to how Moana Stand Up Paddle Boards operates.
Your personal care, your time with friends and family, your hobbies and all the other parts of a full and exciting life are just as important as work. Good work/life balance is essential for your health. Importantly, it also means you get to spend time with your family.
It’s good for our productivity, too. Our brains are amazing - they work on problems even when we’re not actively thinking about them. Taking the time away from work can, therefore, get your creative juices flowing.
EQUILIBRIUM CHIROPRACTIC LIMITED
"This is perhaps where we need to listen to our own advice a bit more! It’s a real challenge juggling the responsibility of owning a business (and working in it as a practitioner), being responsible for numerous staff and having such a big outward community focus along with our personal lives. By practicing mindfulness, keeping fit and healthy and also getting regular chiropractic care and stress-reducing massages ourselves it helps to mitigate the effects of a busy business life. Our strong business partnership and supportive staff means we can tag team to help each other with time off and for personal/family needs.
We also find regular social outings with the whole team and their families as crucial to a healthy work culture. We have had a lot of fun trying new things as a team such as croquet, Waka Ama, paddle boarding and just getting together for potluck dinners or the
occasional drink after work. The directors also meet weekly to discuss work but also catch up on each others lives and maintain a connection."
Ask yourself, what are your life goals? What do you want your hard work to achieve? Where are you trying to go in life?
Once your work/life balance is sorted, you have more time to focus on your life goals - the business and personal goals that are at the core of almost every business owner.
We all want to spend quality time with the family - time that we’re not stressed or distracted by work. It’s a challenge unless you get the business in order first.
How amazing would it be, to change the world for the better?
You need to plan your succession well before retirement. It’s not so simple to just transition or sell out. It’s also about getting your business into a good place so that others want to buy it. That includes business plans, finances, processes, knowledge and much more.
"Our relationship with DJ is great. He understands our business and what we are trying to achieve. At the same time, we are always asking him to challenge us to do things better, and he does. Obviously, he is an expert in some areas where we are not and we trust his advice to be the best for the business. He is very good at explaining to all the shareholders reasons for his advice, and if there are options, the pros and cons of each."
Just as no two business owners are the same, the same is true of accountants. Start by considering your stage of business - if you’re just starting out, you need an accountant who has experience in your industry in the early stages.
You also want someone who knows that it’s about more than just numbers - it’s also about the human factor. Business advice is personal, and your Business Partner gives good business advice by understanding you.