When you’re a business owner it’s tempting to do everything yourself – it saves you money right?
Well no, more often than not, it doesn’t.
By spreading yourself thin across all aspects of your business you’re not able to focus on the most important thing – what you do best. What exactly that is will differ from business owner to business owner, but we can tell you what it shouldn’t be – any of the 7 things we list below in this post.
So, how do you get out of the pattern of doing everything yourself? Do you need to hire permanent staff, or are there online and freelance options that can do the job?
I mention this because if you’re constantly head down in the day-to-day of your business, you may miss ways in which you could be utilizing your time better and ways that other people could help you to work smarter. The impartial view that a trusted advisor can bring to your business can be so useful in helping you to concentrate on your core tasks that you’re best at, and that bring most value to your business
With this in mind, here are the 7 things our Business Partner team recommend you should delegate (and probably outsource), in 2018.
Often small businesses make the mistake of thinking that they don’t need any specific legal guidance or proper contracts in place. Don’t fall in to this trap though – it can come back to bite you in all too expensive ways down the track. You could instead look to online options that will register your business, help you create simple contracts or sort other legal tasks. If your business is a little unique though, and requires specialized legal skills, hiring a lawyer is well worth it and will save you money in the long run.
Leave design to the professionals. If you’re not a graphic designer yourself, leave your logo, your website, business cards and other art for people in-the-know – the last thing your business needs is to be represented by graphics that look like they’ve been done by your nephew who is studying first year art at university. It’s much smarter to use professionally designed templates or really get a great job by hiring a freelance designer. You’ll be amazed at the talent out there on sites like Fiverr and Upwork.
The world of business accounting has changed. With accounting software like Xero out there, the numbers are crunched by machines, faster, cheaper and more accurately than humans ever could. What’s becoming more apparent though, is the need businesses have for solid, trustworthy accounting advice and business strategy that can be relied upon to guide direction. You need a new generation of accountant, who’s also a trusted business advisor - someone who can be a sounding board through all the ups and downs of running your business – someone like one of our RightWay Business Partners.
Again, leave things that require expertise to the pros. Web development is one of these things. Experts can ensure that what you have functions that a modern site should and usability that your users expect. Plus, if you have a web freelancer or developer on retainer then you’re sorted in times when something inevitably breaks.
The way that you communicate with your customers is crucial. Copywriting is at the heart of this and it is well worth getting an experienced writer to craft your copy, whether it’s for your website, blogs or any other content that represents your brand. Sure, you might think that writing is easy but making sure its targeted and conveying the right message is a different skill altogether – remember there’s a lot riding on that website copy, it’s your direct line to users. Copywriters can be found online, varying in price and experience. A great starting point is to provide a copywriter with information or a first draft and then they can shape and edit it into winning content.
Another area that’s best left to the experts to avoid wasting lots of money for very little result. Marketing is huge, multifaceted and constantly changing. You need someone who knows exactly what is effective, the best ways to implement, and who has the marketing skills to make the strategy really work.
IT and data
We live in a technical age and without the right support to keep your devices and systems up to speed, it can be a real uphill struggle. Being able to call on the expertise of a freelancer or someone on retainer when your computers throw a wobbly is priceless. No matter how big or small your business is, it will produce data and a great tool or freelancer needs to be invested in to help you understand and interpret this so you can make better business decisions, and keep moving forward.
Time is your most valuable commodity. You need to use it wisely and effectively. Putting processes and measures in place to make sure that your time is spent in the most worthwhile areas of your business that maximize your skillset is one of the smartest things you can do for the success of your business.
Not only will the key facets of your business be in the hands of experts, but you will also have time to do what you do best and be able to get your head out of the trenches to look up regularly at the big picture.
As the saying goes, "work smarter not harder". Get delegating and outsourcing now!