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Cradle is a cloud-based phone system that connects sales and support teams to their customers.

The team at Cradle found the entrepreneurial approach of RightWay’s advisors a perfect fit for their fast-growing start-up.

“Building a tech start-up is like putting yourself in a never-ending obstacle course, where some days every step forward seems to put you two steps back.”

“We have a great relationship with Daniel, our RightWay Business Partner. He is abreast of our strategy, and the little highs and lows we hit along the journey. We have a great working relationship and he's quick to point out opportunities or areas to keep an eye on as we grow.”

“We find the new approach to accounting refreshing and valuable.”