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Most human beings are natural forecasters. Our ability to think ahead when making decisions is one of the things that set us apart from other animals. For example - when a cat sees some food, the cat generally eats the food, without much delay

Small business owners generally do not spend enough time on reflection. They spend a lot of time on doing the doing, fighting the fires, making the plans, managing the people, keeping the customers happy etc. 

Imagine this scenario - a potential customer calls you and asks for a quote.  They call back later claiming they have found a competitor who can do the job for 10% less.  They explain they like your vibe more and would rather have you do the job, so could you please match that price?  What do you ...