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Isaac Gommers

Recent Posts

The emotional business owner

5 September 2018 / By Isaac Gommers
Small business owners generally do not spend enough time on reflection. They spend a lot of time on doing the doing, fighting the fires, making the plans, managing the people, keeping the customers happy etc. 
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The dangers of undercutting and racing to the bottom

19 October 2017 / By Isaac Gommers
Imagine this scenario - a potential customer calls you and asks for a quote.  They call back later claiming they have found a competitor who can do the job for 10% less.  They explain they like your vibe more and would rather have you do the job, so could you please match that price?  What do you ...
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