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small business advice

How to maintain focus on the 'big picture' of business ownership

To grow your company, you need to step away from your daily role so you have the time/space to take your business to the next level. But; where do you start?

Desley Grant

Feb 07, 2018

It’s easy to get lost in your work. When your day-to-day job takes up all of your time however, you’re not seeing new opportunities, considering growth strategies or asking yourself the difficult questions. Put simply, you’re missing the all-important big picture for your business.

To grow your company and the profit it generates, you need to step away from your daily role so you have the time and space to take your business to the next level. The question is, where do you start?

In this second instalment of our six-part series about stepping back and working more on rather than in your business, we look at the key aspect of focusing on strategic, big picture decisions. In this blog, we show you how to do this by working smarter not harder and still generating an increased profit.

If you want to reach your financial goals and build your business, it needs to operate efficiently without you being involved in every detail. Having the right support, information and processes is essential. This blog shows you how focusing less on small details and instead working towards big strategic goals, can help get you there.

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Our latest infographic
On vs In: How to grow your business without working harder yourself, provides insight for business owners who want to implement a growth strategy but aren’t sure where to start.

In it, you’ll find practical ways to transform yourself by stepping back and concentrating on what your business needs in order to progress. Making these changes will allow you to focus on growth strategies, new marketing ideas and business opportunities.

The second section of the infographic is titled Focus on the detail vs be a visionary. It looks at how spending too much time on the small details of your business over-complicates things, making them harder than is necessary. It’s much more efficient as an owner to remove yourself from the fine print. Instead, work on your business and find ways to maintain a view of the big picture by giving your attention to strategic decisions.

Some simple ways to move towards this more visionary approach include:

  • Achieving clear outcomes from meetings and establish action points.

  • Delegating, so you have time to take advantage of opportunities that come up.

  • Removing yourself as much as you can from the operational business and focus on strategic decisions that stimulate and promote growth for the company.


Regularly moving outside of your usual routine frees your mind to see things in a new way and brings fresh ideas. It also allows you space to consider whether the path you’re taking is the right one.

When doing big-picture thinking, it can be valuable to find someone to work with such as a colleague, so you can bounce ideas off each other. Once you’ve generated ideas, break these down into specific goals and define how you will achieve them through an action plan.

Becoming a strategic thinker will allow you to lead your team and grow your business more effectively. By working smarter not harder, it’s possible to put your business ambitions into action while generating an increased profit.

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