As a small business owner, you hold yourself to high standards. You probably expect yourself to know everything, achieve everything and to do it all alone. But that's often not the case, so it's important to know when you need the support and expertise of others, as well as how to get it.
A business coach can help you there. Providing guidance and experience, they can help you take your business to the next level, and here are 10 ways they can do so:
Sounding board
A good business coach is a sounding board for your business ideas – especially the ones everyone else thinks are wacky! Your coach can offer meaningful suggestions and has the experience to know when an idea is feasible and when one isn't.
Create a vision
You’ve got to look to the future. Your business coach can analyse your vision, or help you shape one when you’re getting off track. Together, you can make sure that your overall strategy and goals align.
Build momentum
Business coaches help you build momentum and bring your vision to life. Sometimes it’s hard to see where to start, or what to do next – that’s where your coach will step up, evaluate your plans and set out the best ways to put them into action.
Get unstuck, get motivated
Maybe you just need someone to push you a bit. Whether it’s confirmation about something you’ve been doubting, or you’ve just gotten stuck in your own head, a business coach can get you out of your own way. Sometimes, you’ll dismiss a goal out of hand, thinking it’s out of reach – until your coach walks you through the steps to making it happen.
Insight into data
Market trends move fast - it’s not easy to keep on top of industry insights on top of running your business as well! Your business coach can keep you apprised of the latest and make suggestions as to how you can best implement ideas into your own business strategy. These insights can generate more leads, improve sales and grow your business.
Smooth processes
Some tasks take more time than they should – think billing, general admin or payroll. Make improvements to your business processes and workflow with the help of a business coach. This could mean automating tasks with apps or something else, but you can be sure it’ll make your organisation more efficient.
Overcome challenges
It’s easy to get caught in a rut, especially when things seem to be going smoothly! In business, it’s important to keep chasing – whether that means the next customer, idea, or challenge. Step out of your comfort zone to meet new people and try new things. Your business advisor can help you figure out how to do this.
Gain a confidante
Sometimes, it seems like others just can’t understand your concerns about the business. A business coach lends you their ear. You’ll have help brainstorming how to solve the problems that are specific to your, and gain reassurance that you’re on the right track. Sometimes, a little encouragement is all it takes to lift your spirits.
Improve your income
Once you’ve found the right business coach, they’ll help you develop your strategy and processes. Grow your business and you'll grow your income, too.
Prioritise your business
It’s a simple trap to fall into – putting your clients, customers or even home commitments ahead of the needs of the business. This is particularly true for sole traders, because you are the business. You need a business coach to protect your business and your health, without sacrificing your work/life balance.
Sooner or later, you'll reach a point where outside help is critical. Don't be caught flat-footed - with the experience and support of a good business coach, you'll be prepared for the future.
